About Us

About Us

At Labeled Crazy, we believe in more than just making great t-shirts—we’re on a mission to spread powerful messages, promote inclusivity, and give back to our community. Every shirt we design is crafted with purpose, designed to inspire self-love, resilience, and personal empowerment. But we don’t stop there—$1 from every sale goes towards feeding the hungry, because we know that real change starts by taking care of one another.

Our give-back mission is deeply personal to our founder, Nichole Kelly, a serial entrepreneur, mom of five, mental health advocate, and proud owner of Labeled Crazy. Diagnosed with Bipolar Disorder in 2020, Nichole’s journey has been one of immense courage and self-discovery. After her diagnosis during the pandemic, she became a vocal advocate for mental health, determined to reduce stigma and help others embrace their unique identities. The name Labeled Crazy reflects her mission to reclaim words and labels that society often views negatively, transforming them into symbols of strength, pride, and empowerment.

Nichole’s passion for giving back stems from her own experiences growing up with food insecurity. She knows firsthand how hard it can be for families to put food on the table, and that’s why she’s committed to making a difference. For every t-shirt sold, $1 is donated to organizations that help feed the hungry, ensuring that every purchase supports those in need.

All of our products are proudly 100% made in North America, supporting local jobs and ethical, sustainable manufacturing. We consciously produce our apparel to minimize environmental impact and create clothing that not only looks good but also feels good to wear—because wearing your values shouldn’t just be a statement, it should be a lifestyle.

Whether you're wearing one of our tees to remind yourself of your own strength or to spark a conversation about mental health, we’re honored to have you as part of the Labeled Crazy community. Together, we can make a difference—one t-shirt, one message, one mission at a time.

Thank you for supporting our small, woman-owned and disability-owned business. We’re proud to stand with you in the pursuit of a better world, where everyone can be seen, heard, and supported.

Wear your values proudly. You are enough. You are stronger than you know. You are brave beyond belief.

With gratitude,

♾️

The Labeled Crazy Team